---
title: Marketing & Lead Gen Articles - Paperform Blog | Paperform
description: Helpful guides, inspiring stories, and product updates about Marketing & Lead Gen from Paperform.
url: "https://paperform.com/blog/c/marketing/1"
type: static
generatedAt: "2026-10-12T00:04:59.971Z"
---

# Marketing & Lead Gen Articles
 [Go to blog](/blog/1/)        [All](/blog/1/) [Form Tutorials](/blog/c/tutorials/1/) [Comparisons & Alternatives](/blog/c/software/1/) [Integrations & Automation](/blog/c/automation/1/) [HR & Hiring](/blog/c/hiring/1/) [Marketing & Lead Gen](/blog/c/marketing/1/) [Ecommerce & Payments](/blog/c/ecommerce/1/) [Surveys & Data Collection](/blog/c/surveys/1/) [Small Business Tips](/blog/c/small-business-tips/1/) [Inside Paperform](/blog/c/inside-paperform/1/) [Product](/blog/c/product/1/) [Papersign](/blog/c/papersign/1/)    Marketing & Lead Gen         [Marketing & Lead Gen](/blog/c/marketing/1/)  [4 ways to run your own sales this Black Friday with Paperform](/blog/paperform-black-friday-tips/)

Use these features to add discounts to your Paperform products and take part in the Black Friday fun...
    [Jack Delaney](/blog/authors/jack/1/)          [Integrations & Automation](/blog/c/automation/1/)  [6 ways to automate lead management with Paperform and Zapier](/blog/automate-zapier-paperform/)

Discover how to use these Paperform and Zapier integrations to automate repetitive tasks.
    [Jack Delaney](/blog/authors/jack/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [How to set up UTM tracking on your Paperforms](/blog/utm-tracking/)

Capturing UTM Parameters in your Paperforms is a great way to improve your marketing campaigns. Let'...
    [Aaron Beashel](/blog/authors/aaron/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [9 Digital marketing ideas for real estate businesses](/blog/digital-marketing-for-real-estate/)

We cover the top real estate marketing strategies to attract and retain clients, from social media t...
    [Rebecca Noori](/blog/authors/rebecca-noori/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [Why Putting up a Paywall Is the Right Move for Your Content](/blog/put-content-behind-paywall/)

A paywall is a barrier that blocks access to content until a visitor pays or hands over an email add...
    [Laura Wilson](/blog/authors/laura/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [Event Landing Pages: How to Drive Registrations, Ticket Sales, and Sign-Ups](/blog/event-landing-pages/)

An event landing page needs to do more than look good. It has to handle registrations, ticket tiers,...
    [Laura Wilson](/blog/authors/laura/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [The Marketing Research Process Explained in 6 Steps](/blog/marketing-research-process/)

Market research runs on surveys more than any other tool. This 6-step process shows how to build one...
    [Neal Schaffer](/blog/authors/neal/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [Real Estate Landing Pages: How to Build 4 High-Converting Pages in Paperform](/blog/real-estate-landing-pages/)

A step-by-step guide to building the 4 real estate landing pages that actually convert, home valuati...
    [Jack Delaney](/blog/authors/jack/1/)          [Form Tutorials](/blog/c/tutorials/1/)  [How to Make a Stunning One-Page Website with Paperform](/blog/one-page-website/)

Looking for an alternative to traditional websites? In this post we'll show you how to create a one-...
    [Jack Delaney](/blog/authors/jack/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [What to Do After a Form Submission: A Step-by-Step Guide](/blog/what-to-do-after-form-submission/)

A new email pops up in your inbox. Someone has submitted a form on your website, asking for more inf...
    [Sujan Patel](/blog/authors/sujan/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [Google Analytics for Beginners](/blog/google-analytics-for-beginners/)

Here we’ll demystify Google Analytics and help you to get the maximum insight out of its sophisticat...
    [Vrinda Singh](/blog/authors/vrinda/1/)          [Marketing & Lead Gen](/blog/c/marketing/1/)  [Landing Page Best Practices: How to Design Forms That Convert](/blog/landing-page-best-practices/)

A landing page only converts if its form does. Here's how to design the form itself, not just the pa...
    [Eliza Frakes](/blog/authors/eliza/1/)