--- title: Customer Feedback Forms | Paperform description: Build customer feedback forms that measure NPS and CSAT, route complaints, and handle refund requests online — no code needed, free to start today. url: "https://paperform.com/customer-feedback-forms" type: static generatedAt: "2026-10-12T00:04:56.533Z" --- # Feedback forms customers actually complete Collect NPS scores, CSAT ratings, complaints, and refund requests in one form — then route every response straight to the team that needs to see it. Built for support and customer experience teams who want fast setup, not a new help desk to configure. [Start collecting feedback free](https://paperform.co/register) Use for free or upgrade for higher limits. Paperform is an online form builder that support and customer experience teams use to build customer feedback forms — measuring [NPS](https://paperform.com/templates/nps-survey/) and [CSAT](https://paperform.com/templates/customer-satisfaction-survey/), [collecting complaints](https://paperform.com/templates/?q=complaint&category=complaints), refund requests, and [product feedback](https://paperform.com/templates/product-feedback-feature-request-form/), and routing every response to the right person automatically. It uses conditional logic to branch based on a rating or issue type, and integrates directly with Slack, HubSpot, Intercom, and 2,000+ other platforms so feedback reaches your team the moment it comes in. ## Every way your customers give feedback, in one form builder ![NPS and CSAT feedback form in Paperform](https://d3gw2uv1ch7vdq.cloudfront.net/img/survey-conditionallogic-2x.png) ## Measure NPS and CSAT after every interaction Trigger a short NPS or CSAT form automatically after a purchase, support ticket, or onboarding call. Use [conditional logic](https://paperform.com/conditional-logic-forms/) to ask a follow-up question only when someone leaves a low score — so you find out why, not just what. ![Customer complaint form routed automatically in Paperform](/img/complaint-routing-visual.png) ## Turn complaints into action items, not lost emails Build a customer complaint form that routes submissions to the right team automatically based on severity or category. Get notified in Slack the moment a complaint comes in, instead of finding it buried in a shared inbox. ![Service request form in Paperform](/img/service-request-routing-visual.png) ## Collect service and support requests in one place Replace scattered emails and DMs with a single service request form. Conditional logic routes billing questions one way and technical issues another, so requests land with the right person the first time. ![Refund request form with payment processor integration in Paperform](https://d3gw2uv1ch7vdq.cloudfront.net/img/img-solutions-payment-refunds.png) ## Handle refund and return requests without the back-and-forth Collect order details, reason for return, and proof of purchase in one form. If you process the refund through Stripe or PayPal, Paperform's [payment forms](https://paperform.com/payment-forms/) let you issue it directly from your dashboard — no separate refund tool needed. ![Product feedback form embedded in an app with Paperform](/img/product-feedback-visual.png) ## Collect product feedback to guide what you build next Ask customers what they want to see next, and let them attach a screenshot or screen recording to show exactly what they mean. Embed the form in your app, in an email, or on a dedicated feedback page. ## Forever Free plan · No code needed · SOC 2 Type II & SSO · Trusted by 500K+ businesses ## Free customer feedback form templates to help you get started Pick from Paperform's full library of 30,000+ templates, including customer feedback, complaint, refund request, and product feedback forms you can customise in minutes. [Browse customer feedback templates →](/templates/category/feedback/) ![Paperform integrations for customer feedback forms](https://d3gw2uv1ch7vdq.cloudfront.net/img/integration-apps-2x.png) ## Sync feedback to the tools your team already uses Paperform connects directly with Slack, HubSpot, and Intercom, plus 2,000+ other tools via Zapier — so feedback, complaints, and requests flow straight into the channel or CRM your team already watches. [Explore integrations](https://paperform.com/integrations/) ## Customer Feedback Form FAQs ### 1. Can I measure NPS or CSAT with Paperform? Yes. Build a short NPS or CSAT form and trigger it automatically after a purchase, support ticket, or call. Conditional logic can ask a follow-up question when someone leaves a low score. ### 2. Can customer complaints be routed to the right person automatically? Yes. Use conditional logic to route a complaint form based on category or severity, and connect Slack or email notifications so the right person is alerted the moment it's submitted. ### 3. Can customers request a refund or return through the same form? Yes. Collect order details and the reason for the return, and if the original payment went through Stripe or PayPal, issue the refund directly from your Paperform dashboard. ### 4. Does Paperform integrate with my support tools? Paperform connects directly with Slack, HubSpot, and Intercom, and to 2,000+ more tools via Zapier. It isn't a replacement for a full helpdesk or ticketing system — it's the form layer that feeds one. ### 5. Can I trigger a feedback form automatically after a support ticket closes or a purchase is made? Yes, using Paperform's API or a Zapier automation triggered by your helpdesk or checkout tool. ### 6. Can I embed a feedback form on my website or send it by email? Yes. Paperform forms can be embedded on any page, shared as a direct link, or sent by email — the same form works everywhere. ### 7. Can I see trends in the feedback I collect over time? Yes, at a basic level. Paperform's Analytics Dashboard shows response and completion rates over time. For deeper sentiment analysis, you'd export responses to a dedicated analytics tool via one of Paperform's integrations. ## Stop losing feedback in your inbox. Build your first feedback form free. No code, no new help desk to set up. [Start collecting feedback free](https://paperform.co/register) ## Paperform Pricing | Free For individuals and small teams just getting started with Paperform. | Pro $49 /month Billed annually For teams that need powerful, on-brand forms and documents. | Business $124 /month Billed annually For operators after scale, powerful integrations, and priority support. | Enterprise [Get a quote](https://talk-to-sales.paperform.co) [Unparalleled flexibility, robust security, and SLAs.](/enterprise/) | | --- | --- | --- | --- | Built for growing businesses, trusted by bigger ones. Trusted by 500K+ business owners and creators, and hundreds of millions of respondents. Teams across marketing, eCommerce, education, and professional services run their forms on Paperform.![Capterra - 4.8 out of 5](/images/capterra-st.jpg) ![Trustpilot - 4.8 out of 5](/images/trustpilot-st.jpg) ![G2 - 4.8 out of 5](/images/g2-st.jpg) ## Paperform Feature Comparison | | [Try Free Now](https://paperform.co/register?level=2) No Credit Card Unrestricted 7-day free trial | [Try Free Now](https://paperform.co/register?level=3) No Credit Card Unrestricted 7-day free trial | [Talk to Sales](https://talk-to-sales.paperform.co) | | --- | --- | --- | --- |