Conditional Logic Forms

Build forms that adapt to each respondent. Show or hide questions, sections and content based on how people answer, then route them to different outcomes. No code required.

Every plan covers forms, e-signatures and workflows.

A conditional logic form shows or hides questions based on earlier answers, so each person only sees what applies to them. In Paperform, the same rules can change the price, send a different confirmation email or redirect to a different success page.

How it works

Start from a template
1

Start from a template

Pick one of the intake templates, or start with a blank form.

Set your if/then rules
2

Set your if/then rules

Choose the answer that triggers each rule, and combine conditions with and/or.

Route each answer
3

Route each answer

Send each person to the right success page, email or workflow based on what they answered.

Share it
4

Share it

Send a link, embed it on your site, or open it as a popup.

Everything you need to build smart, adaptive forms

Conditional logic rules in Paperform

Show or hide questions based on any answer

Use the visual logic editor to define if/then rules without writing any code — show or hide questions, sections, or content blocks based on what a respondent selects, types, or calculates. Combine conditions with and/or logic for more complex branching.

Personalized question paths in Paperform

Personalized question paths for every respondent

Route different respondents through different question sequences based on who they are or what they need. Smart branching means shorter forms, cleaner data, and higher completion rates — respondents only see what's relevant to them.

Conditional success pages in Paperform

Conditional success pages and automated emails

Redirect respondents to different success pages or trigger different automated emails based on how they answered — send a custom follow-up to high-value leads or route new customers to an onboarding page. All set up in the form editor, no developer needed.

Conditional pricing in Paperform

Conditional pricing that calculates in real time

Build forms where the price updates automatically based on what respondents choose — apply discounts, add fees, or calculate totals based on product selections or quantities. Paperform's calculations feature does the maths in real time before they submit.

Complex logic with calculations in Paperform

Complex logic with calculations and functions

Go beyond simple show/hide logic with formulas that reference any answer in your form — score quiz responses, calculate project costs, or determine eligibility based on multiple inputs. Use the result to trigger conditional content, set dynamic prices, or route to a specific outcome.

“We AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%.”

How Dealavo Increased Their Conversion Rate by 91% with Paperform

Read case study
Paperform conditional logic integrations

Connect your conditional forms to HubSpot, Slack, Google Sheets, and 9,000+ tools

Every answer collected through your conditional logic form can flow directly into your CRM, email platform, or project management tool. Paperform connects with HubSpot, Mailchimp, ActiveCampaign, Google Sheets, Slack, Notion, and Airtable — plus thousands more via Zapier. Route different submissions to different places based on how people answered.

Explore integrations

Conditional Logic Form FAQs

Build forms that adapt to every respondent.

Build a conditional logic form