Track your forms in Google Analytics

Google Analytics (GA4) reporting: run report, realtime, and pivot queries against your GA4 properties.

Paperform connects to Google Analytics directly through form tracking and Stepper workflows, and through Zapier if you already use it.

Form data and conversion events can go to Google Analytics, where you report on them.

How Google Analytics connects to Paperform

Direct methods run inside your Paperform account. Zapier and Make are there too if your team already uses them.

Analytics and tracking

Direct

Track views and submissions of your form in Google Analytics 4 with your Measurement ID.

  1. Create a web data stream for the form in Google Analytics and copy its Measurement ID (it starts with “G-”).
  2. In the form editor, go to Configure → Analytics.
  3. Paste the Measurement ID under “Google Analytics” and save.

Stepper workflows

Direct

Run a Stepper workflow when someone submits your form: 6 Google Analytics actions, included in your Paperform account.

  1. Open Stepper from your Paperform account and create a workflow.
  2. Start it with the Paperform “New Submission” trigger and choose your form.
  3. Add a Google Analytics step, connect your account and map the submission’s answers to its fields.

Google Analytics actions in Stepper

  • Run Report
  • Run Realtime Report
  • Run Pivot Report
  • Get Metadata
  • List Properties
  • Make HTTP Request

Zapier

Third party

Connect your form to Google Analytics 4 with a Zap. Zapier needs its own account and plan.

  1. In the form editor, go to After Submission → Integrations & Webhooks and choose Zapier.
  2. Create a Zap with Paperform’s “New Submission” trigger and a Google Analytics 4 action.

Start from a template

Pick a template, then connect it to Google Analytics. There are 30,000+ in the templates directory.

Related

More analytics & reporting integrations

Questions

Bring us the workflow that keeps breaking

Start with the one form whose data never quite lands where it should. Connect the rest when you're ready.

Start building