Track your forms in Google Tag Manager

Paperform connects to Google Tag Manager directly through form tracking.

Form data and conversion events can go to Google Tag Manager, where you report on them.

How Google Tag Manager connects to Paperform

Direct methods run inside your Paperform account. Zapier and Make are there too if your team already uses them.

Analytics and tracking

Direct

Run your Google Tag Manager tags and triggers on your form by adding the container to its page load scripts (on selected plans).

  1. In Google Tag Manager, open your container and go to Admin → Install Google Tag Manager.
  2. In the form editor, go to Configure → Analytics and find “Page load scripts”.
  3. Paste both GTM snippets there.

Start from a template

Pick a template, then connect it to Google Tag Manager. There are 30,000+ in the templates directory.

Related

More analytics & reporting integrations

Questions

Bring us the workflow that keeps breaking

Start with the one form whose data never quite lands where it should. Connect the rest when you're ready.

Start building