Meta Conversions API allows advertisers to send web events, app events, offline events, and business messaging events directly from their servers to Meta. This improves ad targeting, decreases cost per result, and measures outcomes more accurately.
Paperform connects to Meta Conversions directly through Stepper workflows.
Each lead, sign-up or response can go to Meta Conversions, where your campaigns, ads and social channels run.
How Meta Conversions connects to Paperform
Direct methods run inside your Paperform account. Zapier and Make are there too if your team already uses them.
Run a Stepper workflow when someone submits your form: 5 Meta Conversions actions, included in your Paperform account.
- Open Stepper from your Paperform account and create a workflow.
- Start it with the Paperform “New Submission” trigger and choose your form.
- Add a Meta Conversions step, connect your account and map the submission’s answers to its fields.
Meta Conversions actions in Stepper
- Send Purchase Event
- Send Lead Event
- Send Funnel Event
- Send Other Event
- Make HTTP Request
What your form sends to Meta Conversions
For example, with a Stepper workflow the “Send Purchase Event” action takes these fields. Map each one to a question
on your form, and every submission fills them in.
| Meta Conversions field | Question on your form | Required |
|---|
| Event Source URL | URL | Yes |
| Action Source | Dropdown or choice | Yes |
| Event Time | Number or calculation | No |
| Event ID | Short answer | No |
| User Email | Email | Yes |
| User Phone | Phone number | No |
| User First Name | Name | No |
| User Last Name | Name | No |
Start from a template
Pick a template, then connect it to Meta Conversions. There are 30,000+ in the
templates directory.
Related
More marketing & social integrations · Marketing operations · Lead forms
